Greendale Garden Cemetery
Sensitive paid ads and pre-planning support for NSW’s eco-conscious memorial gardens
CLIENT
Greendale Garden Cemetery
Results
238+ leads, 250,000+ views
Year
2026
scope length
6 Months
Intro
Greendale Garden Cemetery had a genuinely differentiated product - NSW's first eco-friendly cemetery, built to welcome families of all cultures and backgrounds in Western Sydney. But before we came on board, almost no one knew it existed. Growth was almost entirely word of mouth. Their social media was active but not converting. The product was ready. The audience hadn't found it yet.
Intro
Greendale Garden Cemetery had a genuinely differentiated product - NSW's first eco-friendly cemetery, built to welcome families of all cultures and backgrounds in Western Sydney. But before we came on board, almost no one knew it existed. Growth was almost entirely word of mouth. Their social media was active but not converting. The product was ready. The audience hadn't found it yet.
Intro
Greendale Garden Cemetery had a genuinely differentiated product - NSW's first eco-friendly cemetery, built to welcome families of all cultures and backgrounds in Western Sydney. But before we came on board, almost no one knew it existed. Growth was almost entirely word of mouth. Their social media was active but not converting. The product was ready. The audience hadn't found it yet.
Challenges
Burial planning is not something most people engage with until they have to. Getting a community to stop, pay attention, and take action around something as sensitive as a cemetery requires the right message, the right timing, and a deep understanding of who you're talking to. We needed to find the moment when the conversation felt natural — and build a campaign around it.
Challenges
Burial planning is not something most people engage with until they have to. Getting a community to stop, pay attention, and take action around something as sensitive as a cemetery requires the right message, the right timing, and a deep understanding of who you're talking to. We needed to find the moment when the conversation felt natural — and build a campaign around it.
Challenges
Burial planning is not something most people engage with until they have to. Getting a community to stop, pay attention, and take action around something as sensitive as a cemetery requires the right message, the right timing, and a deep understanding of who you're talking to. We needed to find the moment when the conversation felt natural — and build a campaign around it.
Outcome
We launched a Ramadan campaign targeting Western Sydney's diverse communities. In a single month: 238 leads, 250,000+ views, and a $3.85 cost per result. The best campaign Greendale had ever run online. From near-invisible to genuinely in-demand — because the right message, at the right time, to the right people, changes everything.
Outcome
We launched a Ramadan campaign targeting Western Sydney's diverse communities. In a single month: 238 leads, 250,000+ views, and a $3.85 cost per result. The best campaign Greendale had ever run online. From near-invisible to genuinely in-demand — because the right message, at the right time, to the right people, changes everything.
Outcome
We launched a Ramadan campaign targeting Western Sydney's diverse communities. In a single month: 238 leads, 250,000+ views, and a $3.85 cost per result. The best campaign Greendale had ever run online. From near-invisible to genuinely in-demand — because the right message, at the right time, to the right people, changes everything.
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