Two Rivers Community School
Helping launch Australia’s first rural Islamic nature school.
CLIENT
Two Rivers Community School
Results
Over 16m views in one month
Year
2025
scope length
12 months
Intro
Two Rivers came to us with a vision three years in the making — to build Australia's first Islamic rural nature school, in Far North Queensland. It had never been done before. Like most community projects, they had been sustaining themselves the traditional way: fundraising dinners, community events, and asking people to show up and give. We came in to help them market those events, get people through the door, and convert the room into donations. It worked. But it wasn't enough.
Intro
Two Rivers came to us with a vision three years in the making — to build Australia's first Islamic rural nature school, in Far North Queensland. It had never been done before. Like most community projects, they had been sustaining themselves the traditional way: fundraising dinners, community events, and asking people to show up and give. We came in to help them market those events, get people through the door, and convert the room into donations. It worked. But it wasn't enough.
Intro
Two Rivers came to us with a vision three years in the making — to build Australia's first Islamic rural nature school, in Far North Queensland. It had never been done before. Like most community projects, they had been sustaining themselves the traditional way: fundraising dinners, community events, and asking people to show up and give. We came in to help them market those events, get people through the door, and convert the room into donations. It worked. But it wasn't enough.
Challenges
The dinners and events model had a ceiling. Big nights would bring in strong donations, then go quiet until the next one. There was no consistency, no way to plan, and no financial floor to build on. The school needed more than momentum — it needed a funding model that didn't depend on the calendar. We shifted the strategy from event-based fundraising to daily digital donations, building and running campaigns that kept money coming in every single day, not just on special occasions.
Challenges
The dinners and events model had a ceiling. Big nights would bring in strong donations, then go quiet until the next one. There was no consistency, no way to plan, and no financial floor to build on. The school needed more than momentum — it needed a funding model that didn't depend on the calendar. We shifted the strategy from event-based fundraising to daily digital donations, building and running campaigns that kept money coming in every single day, not just on special occasions.
Challenges
The dinners and events model had a ceiling. Big nights would bring in strong donations, then go quiet until the next one. There was no consistency, no way to plan, and no financial floor to build on. The school needed more than momentum — it needed a funding model that didn't depend on the calendar. We shifted the strategy from event-based fundraising to daily digital donations, building and running campaigns that kept money coming in every single day, not just on special occasions.
Outcome
Over 16 million views across the campaign. More than $1.6 million raised. And most importantly — donations that arrive daily, without an event on the horizon. Two Rivers now has the financial consistency it needs to build something that will last. The school is no longer dependent on a good night. The community shows up every day.
Outcome
Over 16 million views across the campaign. More than $1.6 million raised. And most importantly — donations that arrive daily, without an event on the horizon. Two Rivers now has the financial consistency it needs to build something that will last. The school is no longer dependent on a good night. The community shows up every day.
Outcome
Over 16 million views across the campaign. More than $1.6 million raised. And most importantly — donations that arrive daily, without an event on the horizon. Two Rivers now has the financial consistency it needs to build something that will last. The school is no longer dependent on a good night. The community shows up every day.
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